“Soulita emerged from a personal quest for natural skincare solutions during a transformative period in my life. In May 2018, a ruptured brain aneurysm altered my trajectory, hindering my ability to work and pursue higher education. Grappling with the aftermath and inspired by a newfound dedication to natural remedies through Aromatherapy and Herbalism during my recovery. I crafted vegan products to address the sensitivities that arose from my prolonged hospitalization. I dedicate my survival to my commitment to the holistic healing I gained from my personal self care.
As I laid the foundation for Soulita, I encountered Evan, and our shared vision for something greater than ourselves became evident. In April 2020, we relaunched our website. The overwhelming support from the Rhode Island community and nationwide recognition for our collaborative efforts and best-selling products have been incredibly humbling.
Empowering individuals through healing self-care products and demonstrating resilience in the face of adversity aligns with my life's purpose. Through our offerings, I aspire for you to embrace the significance of holistic self-care, cultivating not just external well-being but also internal balance. Each application should instill a layer of confidence, contributing to your peace physically, mentally, emotionally, and spiritually.
Your support has been invaluable, and I extend my deepest gratitude.
With sincere appreciation,
Lexus R. S. Fernandez
Co-founder, Soulita”
Together, one goal is to simple solutions the skincare industry and enhance the concept of self-care by introducing the transformative Soulita experience, encouraging people to reconnect with nature in an era dominated by digital influences that can sometimes undermine self-esteem. Envisioning a future where everyone can appreciate the profound beauty of nature during their lives, valuing individual uniqueness while also preserving the health of the planet.
