Rayven westpoint headshot in a yellow beret
a person lying in a hospital bed with wires on their head

The Soul Behind Soulita

Our Story

Soulita emerged from a personal quest for natural skincare solutions during a transformative period in my life. In May 2018, a ruptured brain aneurysm altered my trajectory, hindering my ability to work and pursue higher education. Grappling with the aftermath, I was inspired by a newfound dedication to natural remedies through Aromatherapy and Herbalism during my recovery. I crafted vegan products to address the sensitivities that arose from my prolonged hospitalization. I credit my commitment to holistic healing and personal self-care as an important part of my journey toward rebuilding my life.

As I laid the foundation for Soulita, I met Evan Delpeche, who became my co-founder and an important part of Soulita’s early journey. Together, we shared a vision for creating something greater than ourselves, rooted in purpose, wellness, and meaningful impact. I will always honor the role he played in helping shape the foundation of Soulita and its story.

In April 2020, we relaunched our website. The overwhelming support from the Rhode Island community and nationwide recognition for our collaborative efforts and best-selling products have been incredibly humbling. Empowering individuals through healing self-care products and demonstrating resilience in the face of adversity aligns with my life's purpose.

Through our offerings, I aspire for you to embrace the significance of holistic self-care, cultivating not just external well-being but also internal balance.

Each application should instill a layer of confidence, contributing to your peace physically, mentally, emotionally, and spiritually.

Your support has been invaluable, and I extend my deepest gratitude.

Con mucho amor,

Rayven Westpoint
Formally Lexus R. S. Fernandez, I go by my middle name now.

Founder, Soulita

Core Values

Holistic Wellness

Skincare is part of an overall wellness routine, including mental, emotional, spiritual and physical well-being. It is a decision-making process that empowers individuals to look after their own health efficiently. Spending time with yourself with self-care encompasses self love and creates a shield of any external negativity that life naturally throws at you. Our products is a reminder to make yourself a priority.

Transparency

At Soulita, transparency is our cornerstone. We reject greenwashing and embrace a commitment to crafting natural skincare backed by scientific rigor. Our formulations prioritize safety and efficacy, ensuring that our community receives products that are both trustworthy and effective.

Empowerment

We are pro-aging; we want you to normalize and embrace how our bodies change throughout our lifetime. We encourage self-love and confidence by promoting skincare as a form of self-care rather than a tool to fix perceived flaws.

Inclusivity

We embrace diversity in our media and product offerings, catering to a wide range of skin types, tones, and concerns. We strive to provide an accessible platform that encourages self-love letting individuals from all walks of life feel empowered and connected to their true beauty.

Education

We want to build and foster a community of people who prioritize taking care by sharing resources, offering support, and encouraging healthy habits. We also provide information about the benefits of natural and vegan skincare, empowering our community to make informed health-conscious choices for their skin health and in their lifestyle.

a woman applying cream on her face

Manifesto

Our mission is to inspire others to live in balance with nature. 

In a digital society detrimental to self-esteem, 

our vision for humans is to experience sublime natural beauty in their lifetime. 

We formulate an infusion of ingredients

from the natural world with modern science. 

We trust the connection between mind, body, and soul. 

We believe in the power of holistic healing.

What our customers say

Loved by our customers

Real experiences from the Soulita community.

Spoke with the owner before my purchase and got great advice on what to purchase for my needs. I am happy with my products, they work so well. I also got a free gift. Will purchase again!

Ruth T.

Verified customer

My sensitive skin loves Soulita's Shea Butter. I purchased the bundle and gifted one to my sister who loves the product.

Dianne H.

Verified customer

I love this polish so much, it's nice and coarse and smells divine. Its apart of my winter shower routine to keep my skin soft + hydrated.

Cailla Q.

Verified customer

This is a huge part of my daily routine! Soulita products are the best because they are natural ingredients and made with love.

Rachael C.

Verified customer

5 stars product works great!
My skin has never been better!
I specifically apply it to the bottom of feet and the sides of my feet and the result is amazing 😀

Jasiel C.

Verified customer

I used this product on my legs and neck and it evened out my skin tone. I have darker spots due to my eczema leaving behind scars but this product really helped me a lot. I highly recommend this!!

Brooxana P.

Verified customer

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Enjoy radiant skin