Privacy policy

Last Updated: September 13, 2026

Soulita (“Soulita,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect personal information.

This Privacy Policy explains how information is collected when you visit or use our website, make a purchase, communicate with us, subscribe to our emails, or otherwise interact with Soulita.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Soulita, we may collect the following categories of information:

Information You Provide Directly

This may include:

  • Name

  • Email address

  • Shipping and billing address

  • Phone number

  • Account information

  • Order and purchase information

  • Payment-related information

  • Information you provide when contacting customer service

  • Information you provide through reviews, surveys, forms, or other communications

  • Marketing preferences

We do not directly store your complete payment-card information when payment processing is handled by our payment providers.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website

  • Pages visited

  • Products viewed

  • Website interactions

  • Approximate location information derived from technical information

  • Cookies and similar technologies

  • Information about how you interact with our website

2. HOW WE COLLECT INFORMATION

We may collect information:

  • Directly from you

  • Automatically when you browse or interact with our website

  • Through Shopify and other service providers that help operate our business

  • Through payment, shipping, analytics, advertising, email, and technology providers

  • Through social-media and advertising platforms

  • When you voluntarily submit information through forms, reviews, surveys, or communications

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for purposes including:

  • Processing and fulfilling orders

  • Processing payments

  • Shipping products

  • Providing customer service

  • Communicating with you about your orders

  • Managing customer accounts

  • Sending marketing emails when you have subscribed or where otherwise permitted by law

  • Sending product announcements, promotions, offers, and updates

  • Understanding how customers use our website

  • Improving our website, products, and customer experience

  • Measuring advertising and marketing performance

  • Creating audiences for advertising

  • Delivering or measuring personalized and retargeted advertising

  • Preventing fraud and unauthorized activity

  • Maintaining website and business security

  • Complying with legal obligations

  • Enforcing our Terms of Service

  • Protecting our rights and the rights of others

4. SOULITA DOES NOT SELL YOUR PERSONAL INFORMATION

Soulita does not sell your personal information for monetary compensation.

We do not rent or trade your personal information to third parties for their own independent marketing purposes.

However, certain technologies used for advertising, analytics, website functionality, and other business purposes may involve the disclosure or processing of information by third-party providers.

Depending on the law applicable to you, certain disclosures or transfers may be considered “sharing,” “targeted advertising,” or another regulated form of data processing even when Soulita does not receive monetary compensation for the information.

Where required by applicable law, we provide appropriate privacy choices and opt-out mechanisms.

5. WHO WE MAY SHARE INFORMATION WITH

We may disclose personal information to third parties when necessary to operate our business and provide our services.

These may include:

Shopify

Our online store is powered by Shopify. Shopify may process information necessary to operate our online store, process transactions, provide website functionality, support checkout, maintain security, and provide related services.

Payment Providers

Payment information may be processed by payment providers used through our Shopify store.

Shipping Providers

We may share information such as your name, shipping address, phone number, and order information with shipping and fulfillment providers when necessary to deliver your order.

Website, Technology, and Service Providers

We may use third-party providers that help us operate, maintain, secure, analyze, or improve our website and business.

Advertising and Marketing Providers

Depending on which services are enabled on our website, we may share or allow certain information to be collected through advertising and marketing technologies, including:

  • Meta/Facebook Pixel

  • Google Analytics

  • Google Ads

  • TikTok Pixel

  • Pinterest

  • Shopify Audiences

  • Retargeting technologies

  • Personalized advertising technologies

These services may collect information about website interactions, purchases, browsing activity, device information, or other information used to measure advertising performance or deliver relevant advertising.

Email Marketing

Soulita uses Shopify Email for email marketing communications.

If you subscribe to Soulita emails, Shopify may process your email address, subscription status, and interactions with our emails in order to deliver and measure our communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Legal and Safety Purposes

We may disclose information when reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful requests

  • Protect our rights or property

  • Prevent fraud or abuse

  • Protect the safety of our customers, employees, or others

  • Enforce our Terms of Service

  • Investigate suspected unlawful activity

Business Transactions

If Soulita is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6. ADVERTISING AND ANALYTICS

Soulita may use analytics and advertising technologies to understand how visitors use our website, measure marketing performance, build audiences, and provide or measure relevant advertising.

These technologies may include Meta/Facebook, Google Analytics, Google Ads, TikTok, Pinterest, Shopify Audiences, and similar services.

Some advertising platforms may receive information about your interactions with our website through cookies, pixels, APIs, or similar technologies.

Where required by applicable law, we will provide appropriate consent mechanisms and privacy choices.

7. RETARGETING AND PERSONALIZED ADVERTISING

Soulita may use retargeting and personalized advertising technologies to show advertisements that may be relevant to you based on your interactions with our website.

For example, advertising technologies may allow us to measure whether you viewed a product, visited our website, added an item to your cart, or completed a purchase.

The availability and use of these technologies may change over time.

Where required by applicable law, you may have the right to opt out of targeted or personalized advertising.

8. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, APIs, and similar technologies.

These technologies may be used for:

  • Essential website functionality

  • Shopping-cart and checkout functionality

  • Security

  • Website analytics

  • Advertising

  • Retargeting

  • Personalized advertising

  • Measuring marketing performance

  • Remembering preferences

You may be able to manage cookies through your browser and, where applicable, through the privacy or cookie controls available on our website.

Some cookies are necessary for the website to function properly and may not be able to be disabled through certain settings.

9. YOUR PRIVACY CHOICES

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Request information about how your information is collected and used

  • Request portability of certain personal information

  • Opt out of targeted or personalized advertising

  • Opt out of certain forms of sharing where required by applicable law

  • Withdraw consent where processing is based on consent

  • Opt out of marketing emails

To exercise applicable rights, contact us at:

hello@soulita.com

We may need to verify your identity before completing certain requests.

10. GLOBAL PRIVACY CONTROL

Where required by applicable law, Soulita may recognize Global Privacy Control (“GPC”) signals as a request to opt out of certain forms of sale, sharing, or targeted advertising.

The treatment of GPC signals may depend on your location and the legal requirements that apply to you.

11. SHOPIFY

Our store is hosted and powered by Shopify.

Shopify provides the ecommerce infrastructure that allows us to sell products, process orders, support checkout, and operate our online store.

Shopify may collect and process information in connection with your use of our store and its services.

Shopify also provides privacy tools and controls that may apply to information processed through its platform.

For more information about Shopify's privacy practices, please review Shopify's current privacy policy and privacy resources.

12. THIRD-PARTY WEBSITES AND SOCIAL MEDIA

Our website may contain links to third-party websites, social-media platforms, or other services.

If you interact with a third-party website or platform, that third party's privacy policy and terms will apply to its handling of your information.

Soulita is not responsible for the privacy practices of third-party websites or platforms that we do not control.

13. CUSTOMER REVIEWS AND USER-GENERATED CONTENT

If you submit a review, testimonial, photograph, comment, or other content to Soulita, the information you choose to include may be visible to others.

Please avoid submitting sensitive personal information or information you do not want publicly displayed.

By submitting content, you acknowledge that Soulita may use the content in accordance with our Terms of Service and applicable law.

14. CHILDREN'S PRIVACY

Soulita's website and products are not directed toward children.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us without appropriate consent, please contact us at hello@soulita.com so we can review the situation and take appropriate action.

15. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, storage system, or method of transmission can be guaranteed to be completely secure.

We cannot guarantee absolute security of your information.

16. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, complete transactions, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business.

Retention periods may vary depending on the type of information and the reason it was collected.

17. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process information in countries outside your state or country of residence.

As a result, your information may be transferred to and processed in jurisdictions that may have different data-protection laws.

We take reasonable steps to work with service providers that maintain appropriate privacy and security practices, subject to applicable law.

18. STATE-SPECIFIC PRIVACY RIGHTS

Certain states provide residents with additional privacy rights.

Depending on your state of residence and applicable law, you may have rights relating to access, correction, deletion, portability, opting out of targeted advertising, opting out of certain data sharing, and other forms of processing.

If applicable law grants you additional rights, Soulita will honor those rights in accordance with the requirements of that law.

You may contact us at hello@soulita.com to submit a privacy request.

19. MARKETING COMMUNICATIONS

You may receive marketing communications from Soulita if you subscribe to our email list, make a purchase where permitted by law, or otherwise provide consent or have a lawful basis for receiving marketing communications.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email.

Even after unsubscribing from marketing communications, you may continue to receive necessary transactional or service-related communications, such as order confirmations, shipping notifications, or customer-service messages.

20. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or legal requirements.

When changes are made, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

21. CONTACT US

If you have questions about this Privacy Policy or want to exercise an applicable privacy right, please contact:

Soulita
Email: hello@soulita.com